Services
The Becoming Known Partnership
ArcBridge takes responsibility for your organic content each month so it does not keep getting pushed aside.
We first decide what your business should be known for. The month's content is planned around that.
What is included each month
Before anything gets made
- One monthly conversation to review the previous month and decide the next focus
- A clear plan for what people need to understand about the business
- The month's content calendar
- Scripts, captions, and what each post should ask people to do
What we make
- One on-location filming session, up to two hours
- Four short-form videos
- Four designed feed posts
- Editing for every video and design for every post
What we handle after filming
- Your content organized into one approval batch
- One revision round
- Scheduling and publishing across up to two platforms
- A review of what worked and what should change next month
You join one planning conversation, show up for one filming session, and review one batch. We take care of the rest.
What we need from you
- Take part in the monthly conversation and filming session
- Give us accurate information about the business, services, prices, and promotions
- Review and approve the content on time
- Give us accurate, up to date information about the business, its services, prices, and promotions.
- Make sure we have permission to use anyone appearing in the content
What happens in the first month
The first month is where we learn the business and set up the work that follows.
We:
- Review your current accounts and profiles
- Decide which audience and services need more attention
- Agree on how the business should sound
- Map out the first 90 days of content
- Record the starting performance numbers
- Identify anything that should be cleaned up
- Set the first filming and publishing schedule
The regular monthly content is also created and published during this time.
What ArcBridge is focused on
Right now, ArcBridge works on organic content.
That includes deciding the direction, making the content, and publishing it.
Paid advertising and campaign management are not included in the current service.
If the standard partnership does not fit
Some businesses need more content, less content, or a fully remote setup.
In those cases, we can create a custom package around what is actually needed.
Additional content, extra filming, community management, and other support can also be added when needed.
On-location filming is available in Cambridge and surrounding areas. Remote partnerships can be arranged for businesses located elsewhere.
Why the initial commitment is three months
One month is enough to get started. It is not enough to know what is working.
The first month is spent learning the business and setting the direction. The next two months give us enough content to see what people notice, what they respond to, and what needs to change.
By the end of those three months, the goal is to have:
- A message that is easier to understand
- A body of content someone can look through
- A better idea of what gets people's attention
- A process that does not restart from zero every month
We can promise that the agreed work will be done.
We cannot honestly promise a specific number of views, followers, leads, or sales.
If this is the level of support your business needs, the next step is a conversation.